Co-create intelligence with everyone.

A world-leading general AI technology company spanning text, speech, video, image and music. The brand should feel multimodal, production-ready and optimistic without losing technical precision.

01 / Core palette extracted from current web assets

Ink Core

#101020

Signal Magenta

#E02060

Motion Coral

#F06030

Model Violet

#8060F0

Soft Aura

#D0C0F0

System Slate

#A0B0B0

02 / Typography

MiniMax M2.7

Use a confident system sans stack for product clarity: SF Pro / Helvetica Neue with CJK fallbacks. Keep headings tight, bold and compact; keep body text neutral and readable.

03 / Type scale

Role	Size	Use
Display	44-52 pt	Hero claims
H1	28-34 pt	Model names
H2	16-20 pt	Sections
Body	10-11 pt	Product copy
Caption	7.5-8.5 pt	Specs / metadata

Part Two

Voice & Application

Frontier, not vague

Lead with concrete model capabilities, supported modalities and developer outcomes. Replace generic AI superlatives with specific proof.

Human-scale

Balance AGI ambition with everyday usefulness: work, life, creativity, coding, media and enterprise delivery.

Multimodal energy

Use motion, gradient and modular layouts to show the breadth of text, speech, video, image and music without visual clutter.

04 / Tagline lockup

Intelligence with everyone.

Use as a short brand promise near company-level messaging. Pair with the MiniMax wordmark on light surfaces or reverse it on Ink Core for launch moments.

05 / Product matrix rhythm

TextMiniMax M2.7

MusicMusic 2.6

VideoHailuo 2.3

SpeechSpeech 2.8

AgentMiniMax Agent

06 / Do's & Don'ts

Do

✓Use the gradient sparingly — reserve Magenta to Coral for hero moments, CTA accents and generative motion cues.

✓Keep modules distinct — text, speech, video and music can each own a card, but typography should remain consistent.

✓Show product proof — name models, versions, APIs and outcomes when making capability claims.

✓Leave generous whitespace — let the dark wordmark and bright swatches carry the identity.

Don't

×Do not recolor the wordmark — keep it Ink Core or white on dark backgrounds.

×Do not stack all accent colors — choose one dominant accent per composition.

×Do not overuse generic AI motifs — avoid random sparkles, robot icons and ungrounded purple haze.

×Do not bury CTAs — API, Agent and Hailuo links should remain direct and action-oriented.